The Montana Meth Project is a Montana-based organization founded by billionaire Thomas Siebel which seeks to reduce methamphetamine abuse, particularly among teenagers. The main venture of the MMP is a saturation-level advertising campaign of television, radio, and print ads which graphically depict the consequences of methamphetamine use. Common elements are the deterioration of each teenage subject's health and living conditions, amphetamine psychosis, moral compromise, and regret. As of mid 2009, the Meth Project has expanded into six additional states.
The effectiveness of the campaign at reducing methamphetamine use is disputed. |
